Clients already want it
Cold plunging is the recovery service clients ask for by name. A commercial tub turns that demand into bookings instead of home-bathtub experiments.
Commercial cold water, done properly
How To Start A Cold Plunge Business
Cold plunging went mainstream. The XR Cryo Plunge gives you the commercial-grade tub, filtration and temperature control to sell it every day, backed by the manufacturer behind the XR cryotherapy family since 2007.
- 3–10 minute sessions
- Filtration built in
- Temperature control
- Commercial-grade construction
- Made in USA
The case for cold water
Why plunge is a business, not a fad
Framed honestly: cold plunge economics are about steady, repeatable sessions with almost nothing consumed per guest.
Simple to run
No liquid nitrogen and no per-session consumable: chilled, filtered water and a wipe-down between guests. Staff training covers the rest.
Built for memberships
Sessions run 3–10 minutes, which makes plunge passes, punch cards and recurring memberships natural products to sell.
The hardware
A tub for every floor plan
Acrylic or inflatable tubs, one commercial chiller platform behind both: filtration, temperature control and construction built for all-day commercial use.
3–10 min
Session length
2007
Manufacturing since
3 yr
Fix-or-replace warranty
The revenue picture
Short sessions fill long days
A plunge session takes minutes, so one tub serves a full schedule of walk-ins, members and recovery packages. For scale, the client’s general worked example for recovery services: 20 treatments a day at a $40 average ticket grosses $24,000 a month. Pair the plunge with a chamber or kiosk and one visit sells two services.
Getting open
Turn-key support, plunge included
The same launch support that stands up cryotherapy studios applies here: facility development for the wet room, staff training on the equipment, and financing, lease and startup packages so the tub earns before it is paid off.
- Facility development for plumbing-adjacent, all-day wet use
- Staff training on operation and daily upkeep
- Financing, lease programs and startup packages available
- 3-year fix-or-replace warranty on the platform
Put cold water on the menu
Tell us about your space and your clients. A specialist maps the plunge setup that fits, the launch plan around it, and the financing to start.
Or talk to a specialist right now1 (888) 431-CRYO
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