For chiropractic clinics
Targeted cold for pain-focused visits, a cash service line beside the adjustment table, and a reason patients stay on the schedule after the care plan ends. It does not require the doctor's time: a tech runs the session, or the Kiosk runs itself.
The operating reality
The playbook
Three moves grow a practice: find the source of new patients, keep the patients you have, and market the services that bring both through the door.
Step 01
Lower back pain (LBP) is now the leading cause of disability worldwide. The last Global Burden of Disease Study ranked low back pain as the number one cause of disability in the whole world. People are often referred to chiropractors for back problems, and there is strong evidence that doctors of chiropractic are well suited to diagnose, treat, co-manage and manage the treatment of patients with LBP disorders.[1]
More than 40% of chiropractic patient visits are for disease prevention and/or health enhancement.
In 2012, 29 million adults in the U.S. paid $14.1 billion for office visits to complementary health practitioners, including acupuncture, homeopathy, naturopathy, chiropractic and massage therapy.[2] Chiropractic is a small portion of that spending, so offering chiropractic alone limits your exposure to the market.
A multidisciplinary clinic has a practicing DC and at least one other complementary practitioner on staff (for example an acupuncturist, PT or LMT). In a 2018 Chiropractic Economics survey of 5,000 practices, multidisciplinary clinics reported a 54% higher new-patients-per-week rate than DC-only practices.[4]
“Your skill in treating patients with regular adjustments can undoubtedly position you well for a comfortable career. But if you face stagnation and are looking for new paths to explore, year after year our survey demonstrates that joining forces with complementary specialists is a surefire way to expand your practice and boost your bottom line.”
Step 02
Growing a practice is not only about acquiring new patients; it is about retaining established ones. The key metric for that is your patient visit average (PVA). Even though PVA is a number, think of it as a relationship indicator: the higher the PVA, the better your relationship with your patients.
Patient visit average = total patient visits ÷ total number of patients
In 2018, practices welcomed an average of 9 new patients per week and saw a total of 139 patients per week, with a PVA of 16.6.[4]
A patient satisfaction survey of 150 random patients found that the rate of return to the same chiropractic office was 44%.[3]
Keep up communication with welcome letters, thank-you and birthday cards and regular follow-ups. Cater to your patients’ needs and earn their trust by educating them on complementary therapies. And when you introduce new services, existing patients visit more often and your PVA rises.
Average visit value = total revenue ÷ total patient visits
Step 03
Total patient revenue = patient visit average × average visit value
The more you raise your PVA and your average visit value, the higher your total patient revenue. Cryotherapy does both: it gives existing patients a reason to come back and gives new ones a reason to find you.
Multidisciplinary, without the payroll
Multidisciplinary clinics bill more than DC-only practices, but the DC’s own salary and compensation tend to be lower, because more practitioners on staff means a smaller share for the doctor. Cryotherapy adds the complementary service without adding the practitioner: a tech runs the session, or the Kiosk runs itself.
What cryo adds
Cryotherapy earns beside the work you already do, patient by patient, in the gaps your schedule already has.
The handheld XR ISO delivers -80° precision cooling to the exact area you just worked on, with thermal imaging and proximity sensors watching the treatment.
Cryotherapy is a cash service. It adds revenue per visit without another claim, another code, or another negotiation with a payer.
Patients who finish a care plan can stay on your schedule for recovery sessions instead of disappearing until the next flare-up.
Localized treatments run 1–5 minutes and whole-body sessions 2–3, so cryo rides along with the adjustment schedule you already run.
A CA or front-desk tech runs the session; the doctor never leaves the adjustment table. The XR Cryo Kiosk goes further and runs sessions with no staff at all.
XR ISO for targeted work at the table, XR Cryosauna or the self-service XR Cryo Kiosk for whole-body recovery, and the Cryo Plunge for the recovery corner. Start with one and add the next.
The revenue opportunity
Sell single sessions as an add-on at checkout, recovery packages at care-plan discharge, and monthly memberships for maintenance patients. For scale, the client’s worked example for a full cryo schedule: 20 treatments a day at a $40 average ticket grosses $24,000 a month.
Sample session and upgrade pricing
A sample menu: $35 per session, or a $150 unlimited-session upgrade sold as a recurring monthly membership. The table shows what the recurring side alone produces each month.
These are sample numbers. Actual numbers may vary.
| Monthly members | Recurring revenue |
|---|---|
| 50 | $7,500 |
| 100 | $15,000 |
| 250 | $37,500 |
| 500 | $75,000 |
| 1,000 | $150,000 |
Proof
In a clinical setting, the safety story matters as much as the service. Here is how an XR operator tells it.
“Our XR Chamber has the highest safety features on the market and is the most technologically advanced. Each chamber operator is a Cryo Innovations certified technician, CPR certified and will be with you the entire 3 minutes you are in the chamber, talking you through the experience.”
John Jennings
Owner, No Limits Cryotherapy
6,000+ Sessions Club“The experience I have had thus far with Cryo Innovations is nothing short of excellent and ultra professional. They are focused and they listen and try and help you with any glitches or issues. The product is amazing and only getting better. It is easy to use and the cabin is large enough to accommodate people without feeling boxed in … Even though we are far apart as a vendor and a user I feel like these guys are next door and they are there for you.”
Dr. Leonard Probe, DC
Probe Chiropractic
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