Strategic Planning Tips for Salon and Gym Owner in 2021
2020 was not fair, to say the least, especially for many salon and gym owners. Lockdowns and social distancing rules paralyzed the service industry for the better part of the year.
Small businesses providing cryotherapy were not spared either.
As things slowly ease to normalcy, there are strategies that a salon or a gym owner can implement to help with the transition in 2021.
Strategic Planning Tips to Consider for Use in 2021
Make Improvements From Last Year
An essential part of strategic planning is learning from documented data.¹
For example, create a list as a way to help you get organized. You can create a list of all leftover tasks or projects from previous years.
Look at 2021 as the beginning of something new with fresh opportunities.
Make note of the pandemic social distancing rules because chances are that they are going to stick around for a while. So create a comfortable and safe environment for your customers.
On top of that, consider adding new services and products such as incorporating a cryo chamber as a value-added tool for your business (or get your first one if you don't have one already).
Also, find a way to create a new digital system that will ease bookings and transactions and all other services that can be provided online.
Provide a Value-Centric Experience for Your Customers
In 2021, strive to make your business all about the customer. Make customer-oriented decisions by adding value to their visits.
Customer-centric strategies involve giving customers more than they expect.²
So, go the extra mile in showing your consideration for them and their wellness. Consider offering educational and resourceful materials that improve their experience even after they leave.
The new regulations post-pandemic may be limiting your business in some way. Ignore what you cannot do at the moment and focus on what you can do. For example, create personal connections with your customers.
Whether through the already existing services or new additions - the best thing you can do is create an exceptional customer experience.³
Develop Multi-Pronged Business Strategies
Be it marketing, budgeting, or planning; 2021 is the year to consider multi-pronged strategies to business processes.
If there is one thing to learn from 2020, nothing is definite.
Things can change drastically within a short time.
Consider possible future lockdowns, more regulations on personal contact, and also the possibility of complete re-opening.
Consider Marketing Your Cryo Chamber as a Value-Added Service
When it comes to marketing, don’t just assume that your customers will come flooding back like it was pre-covid. So make use of effective marketing and market your services as much as you can.
If there are new additions to the services you offer, market and sell the benefits to customers.
If you have recently installed a cryotherapy chamber, make sure that you are informing your clients before they visit so that they can plan for a cryo session.
Founded on facts: for peer-reviewed articles, scholarly journals, and articles cited above please see the below sources.
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