4 Tips to Boost Your Cryotherapy Business Through Ancillary Sales
Ancillary sales are often overlooked but are one of the most effective ways of making profits. They are typically add-on products or services that you offer your customers in addition to your leading service. Most of the time, these products/ services come at a discount. They also help customers effectively use your mainstream services.
For instance, when you rent a moving truck, have you ever noticed the add-on services offered? In addition to the truck, they'll also try to sell you packing tape, bubble wrap, or boxes to streamline your moving process. How can you benefit from this concept in your cryotherapy spa?
Cryotherapy Ancillary Sales Tips to Grow Your Business
Ancillary sales are a great way of boosting your profits. The airline industry, in particular, has leveraged them effectively. Statistics reveal that in 2019, they made $109.5 billion from ancillary sales.¹
Here are four ways you can boost your business growth using this concept.
Cross-Sell Your Services
Cross-Selling is the act of selling related products and services to your customers. For instance, if a client is interested in your cryo chamber services, you could also recommend beauty products that go along with this service.
This will increase not only your sales but also your profitability. McKinsey research shows that cross-selling can increase your revenues by 30% and sales by 20%.²
Anchor Your Products
Market your add-on services aggressively so that customers can associate them as one package. Your ancillary products are already necessary for your other services. You need to help clients establish the connection.
One way of doing this is by showing the client your ancillary products as you sell them the main products. Therefore, explain to them how they effectively work together and why they need both products.
Offer Free Samples
Every time a customer orders your main product or service, offer them free ancillary products or sessions. Samples are a great sales and marketing tool. Here's why. Instead of telling your customers about how 2 of your products work together, you're allowing them to discover it themselves.
Encourage Proactive Selling
Train your employees to sell your ancillary products proactively. Instead of waiting for clients to ask about them, they should recommend the products during regular sales conversations. The chances are that your customers don't know you stick to them or that they are beneficial.
Implementing proactive sales strategies will also help you in anchoring your products.
Boost Your Profitability With the Above Cryotherapy Ancillary Sales Strategies
The key to sustainable business growth is to increase your revenue using existing products. Thus, start by promoting your ancillary products and services. This will help you boost your shovels and ultimately enhance your profitability. Don't forget to amplify your sales using a mix of marketing strategies.
Founded on facts: for peer-reviewed articles, scholarly journals, and articles cited above please see the below sources.
Total ancillary revenue in the airline industry from 2011 to 2021 - https://www.statista.com/statistics/788849/airline-industry-ancillary-revenue/
Targeted online marketing programs boost customer conversion rates - https://www.mckinsey.com/business-functions/marketing-and-sales/how-we-help-clients/clm-online-retailer
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