Wellness Trends Small Businesses Need to Look Out for in 2022
The wellness industry is highly dynamic. Trends are constantly changing, and you need to look for them as a business. This is the only way your business will thrive and remain relevant. Staying on top of trends also builds business credibility and, ultimately, its growth.
With 2022 just around the corner, which trends should you watch out for? Check out our quick guide below.
2022 Wellness Trends You Need to Stay On Top Of
The wellness industry is rapidly growing. It's responsible for over 5% of the global economic output. The transformations of annual trends drive part of this growth.¹ Here are the top 3 trends that will dominate the wellness industry in 2022.
Touchless Spas Will Thrive
The coronavirus pandemic changed how entrepreneurs conduct business. People had to maintain social distance, and since spas rely on human touch, some businesses had to close down. To remain relevant, touchless spas started coming up.
They are specialized treatment solutions that allow you to offer services without human contact. Touchless spa services include relaxation pods, dry hydrotherapy massages, and no-touch facials. Cryo chambers are also an essential element of touchless spas. Think about it; you don't need to touch the clients because the cryotherapy machine does all the work for you.
More People Will Adopt Wellness Apps
You need to make your services mobile by launching apps as a wellness business. Currently, over 3 billion people are using smartphones, and this number is expected to rise.² Therefore, this presents you with a unique opportunity to offer value-added services in the form of apps.
Create an app that offers your clients services such as;
At-home care.
Wellness tips.
Guided meditations
Effective workouts
You, however, need to note that your app may take a while to start generating income. You first need to position your brand in the mind of your customers. Once they trust your business, you can use the wellness app to sell your products.
Eco-Friendly Products Will Flourish
Consumers are now more deliberate about the products that they use. Thus, most people are now buying natural and eco-friendly products that are safe for their skin and environment. Subsequently, if you're launching a new product line, pay close attention to the ingredients.
If you already have products, start highlighting their natural benefits in your adverts. It would be best if you also began educating your customers on the benefits of eco-friendly products. This will increase your credibility and draw in more customers.
Are You Ready for the Above 2022 Wellness Trends?
It's almost 2022, and this is the best time to start getting ready for the trends. Make sure you incorporate them in your marketing themes and calendar for more effectiveness. It would help if you also were on the lookout for new trends throughout the year to keep your business relevant.
Founded on facts: for peer-reviewed articles, scholarly journals, and articles cited above please see the below sources.
Wellness Industry Statistics & Facts - https://globalwellnessinstitute.org/press-room/statistics-and-facts/
Smartphone users 2026 - https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/
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