Boost Your Social Media For Summer

 
This season is especially important for social media and cryotherapy.

This season is especially important for social media and cryotherapy.

Cryotherapy is the best therapy for hot summer days.  How can you boost your social media for the summer season?  We have collected the best practices for cryotherapy business owners in one spot so you can bring more customers in through your social media marketing.

The Hidden Benefits of Social Media

Everyone knows that a social media presence is important in this day and age.  What many are unaware of is the hidden benefits of social media:

  • Less calls to your front desk. Announcing specials and current offerings on social media lets people know what is happening.

  • Offer coupons without using Groupon. If you build your social media followers to a large enough crowd you can avoid Groupon and its fees. Announce limited time offers on your social media.

  • Grow your market with contests! You can gain followers (i.e., free marketing) by hosting a giveaway contest where each current follower has to mention (i.e., tag) three friends. This is a quick and proven method for growing your local following and it is a silent endorsement of your business by your current customers (i.e., free marketing).

Boost Your Social Media For Summer

Build on contrast: create posts with an emphasis on how cryotherapy battles the summer heat.  Hot days are great for offering sales, such as a "buy one get one free on days over 100°F" deals.  Sometimes business owners are afraid to offer these as they feel they are not making enough money.  But the volume increase of BOGO deals has proven to result in a higher sales volume overall.

Update your profile photos!  People become used to seeing your profile pictures.  Get their attention again by updating to something new for the summer.

Market Cryotherapy's Caloric Burn

Whole body cryotherapy causes the body to burn calories in the form of non-shivering thermogenesis.  How many calories are burned varies from person to person; however, it is generalized as between 500-800 calories in peer reviewed clinical studies.  Here are ways you can market it for summer:

  • Cryo helps boost a workout's effectiveness

  • Exercise is more efficient after cryotherapy

  • Cryotherapy expedites a beach-ready body

Connect With Your Viewers

Social media is more than just pictures.  People want a connection, and you can build a connection through your social media.  In addition to your normal posts you can post a series of photos of each employee as a bio on who they are.  Customers can get to know the staff better and feel more welcome by identifying with your employees.  Focus on the following:

  • Where they are from

  • What is their favorite treatment in your business

  • Where did they go to school (or currently attending)

  • Other unique or funny facts

When your customers read these posts they can identify with your staff members and more likely than not develop a loyalty to your business.  You can build on that by also featuring your regular customers in your posts with their permission. Interested in learning more about buying a cryotherapy machine?  Click here to see how easy it is (no email or registration required).

Are you curious about the science behind cryotherapy?  Check out our list of peer-reviewed cryotherapy clinical studies.


Founded on facts: for peer-reviewed articles, scholarly journals, and articles cited above please see the below sources.





NOTICE: Information contained within this website and in all materials, communications, or presentations by Cryo Innovations and Cryo Recovery Lounge is for informational purposes only.  Whole Body Cryotherapy, infrared sauna, hyperbaric chamber, and any and all recovery methods described and/or offered by Cryo Recovery Lounge or Cryo Innovations are neither designed nor advised for treatment or cure of any illness or disease.  No cryotherapy chambers (including the XR) have been tested or approved by the FDA.  Please consult with your medical professional before beginning any cryotherapy or recovery method.  All material contained within this site is copyrighted and may not be reproduced in any form without prior written permission. All rights reserved. For permissions contact Cryo Innovations.

 
Mike Bakke