Content Marketing Ideas for Salons and Tanning Businesses
As a salon or tanning business, your content marketing strategies highly determine your levels of audience engagement. There has been a dynamic shift in customer behavior. People are consuming a lot of content now - more than ever before. It’s up to you to provide them with value, transparency, and authenticity.
Your content marketing strategies should be all about offering refined user experiences. Focus on fostering and nurturing good customer relationships. This, in turn, helps your ideal customers make purchasing decisions and increase your sales in the long run.
Grow Your Business With These Content Marketing Strategies
The beauty of content marketing is that it allows you to incorporate as much creativity as you can into your strategy. There’s no defined way in which you should do it. You just have to find the kind of content that your audiences are consuming and then create it for them.
If you already have a cryotherapy machine and are looking to promote it to your customers, here are 6 ideas to try out.
Create Videos Around Your Services
People are consuming a lot of content. However, due to the influx of information on the web, they barely have the time to go through it all. They instead scan through the content. This is why videos are gaining popularity.
They are easily consumable, engaging, and highly entertaining. Show your customers what they should expect when they visit your premises. Create videos on your products and show them how your services work. Don’t forget to create behind-the-scenes videos to increase your engagement levels.
Reach Your Clients Via Audio and Video
Audio and video are rapidly growing, and it’s not hard to see why. Social media sites are cheaper, convenient, and easier to consume. Your customers can listen and watch to your content as they run their errands.
For the best results, make sure your content is centered around informative material. Avoid being overly promotional.
Craft Optimized Blog Posts
Around 70% of customers feel closer to a brand due to content marketing.¹
Blogging has always been the foundation of content marketing. Articles help you rank higher on search engines, give you more visibility and put your business in front of the right audience. You just have to produce helpful & relevant content that is incorporated with the right keywords.
Create Engaging Social Media Posts
If your salon and tanning business is not on social media, then you're losing out on a lot of business. Platforms have made it easy for brands to interact with their customers. Instead of creating promotional posts, focus on humanizing your brand.
Create posts that are mainly geared towards helping you build an online community and interacting with your followers.
Write E-Books
Your target audience is hungry for information! Highlight your industry expertise by compiling helpful information in e-books. This will help foster trust between your business and your customers. You could also use e-books for your lead generation strategy.
Create Infographics
Infographics are visually appealing, which is why customers love them. Compile facts about your business, products, and services and then lay them out in an interactive way. This will compel your customers to spend more time on your site. It will also increase the shareability of your content.
Get a Cryotherapy Chamber and Boost Your Salon and Tanning Business
More than 45% of buyers consume up to 5 pieces of content before deciding to make a purchase.²
This is why you can't afford to neglect to implement a content marketing strategy for your salon and tanning business. Use the above content mix to increase your web traffic, enhance customer engagement and boost your business growth.
Founded on facts: for peer-reviewed articles, scholarly journals, and articles cited above please see the below sources.
How to Win Your Battle for Content Marketing Buy-in [50+ Stats] - https://contentmarketinginstitute.com/2015/03/buy-in-conversation-content-marketing/
The State of Content Marketing in 2021 [Stats & Trends to Watch] - https://blog.hubspot.com/marketing/state-of-content-marketing-infographic
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