How to Use Email and Text to Get More Clients for Your Clinic
Irrespective of how long you have been in business, getting more clients is always a challenging target. This challenge is magnified further by high competition in the wellness sector coupled with customer complexity. One way to get more clients is through the use of email and text.
On their own, email and text have distinct benefits. Combining the two makes adds power to your strategy. Read on to find out how you can combine email and text marketing for more clients.
Get More Clients for Your Clinic With the Following Email and Text Marketing Steps
Email marketing is widely used while text marketing is often overlooked. However, a whopping 75% of the 5 billion people who use phones have no problem receiving offers from brands.¹ Here are steps to get you started with emails and text campaigns for your cryotherapy clinic.
Step 1: Narrow Down Your Target Market
Whether or not your marketing efforts bring you clients depends on who you direct your marketing message to. So begin by identifying your core target audience to ensure you only message people interested in your clinic services.
The secret to defining your audience is by defining their buyer personas. For instance, identify the age, gender, tastes, and preferences of those likely to buy your wellness services.
Step 2: Build a List of Leads
Once you've identified your core audience, it is time to find them and get their contacts to add to your list. You can use both email and text to generate subscribers. In either case, you will need to offer valuable incentives in exchange for a contact.
For example, you can use your website or social media channels to get people to get a 25% discount after signing in with their email address. If you already have an email list, you may send emails with text opt-in details at the end to generate an SMS subscriber list and vice versa.
Step 3: Engage Your Audience
Once you have built your subscriber list, you need to reach out to your audience and educate them about your product or how you may help solve their problems. You can also send them offers and promotions using email and text side by side.
For example, use emails to send descriptions and images of wellness services and text to send brief details about your discounts. To enhance your audience engagement, consider investing in an email autoresponder such as GetResponse and text marketing software like TextMagic.
Step 4: Track and Follow Up Consistently
The reality of marketing is that you will get several nos before you convert a lead. Giving up after the first no will not get you more clients. As a fact, 60% of customers say no four times before converting.² So, put in place a friendly system that allows you to build a relationship and stay in touch as long as they are willing.
For example, if you sent an email to your contacts inviting them to your webinar, send a text to remind them of the event. In addition, consider using a CRM to help you keep track of your communication with your leads and clients.
How Can You Get More Clients With Email and Text Marketing?
To attract more clients to your clinic first define your core audience, build a subscriber list, engage your audience, and track and follow up regularly.
Founded on facts: for peer-reviewed articles, scholarly journals, and articles cited above please see the below sources.
SMS marketing stats https://techjury.net/blog/sms-marketing-statistics/
Follow up statistics https://techjury.net/blog/sms-marketing-statistics-2/
NOTICE: Information contained within this website and in all materials, communications, or presentations by Cryo Innovations and Cryo Recovery Lounge is for informational purposes only. Whole Body Cryotherapy, infrared sauna, hyperbaric chamber, and any and all recovery methods described and/or offered by Cryo Recovery Lounge or Cryo Innovations are neither designed nor advised for treatment or cure of any illness or disease. No cryotherapy chambers (including the XR) have been tested or approved by the FDA. Please consult with your medical professional before beginning any cryotherapy or recovery method. All material contained within this site is copyrighted and may not be reproduced in any form without prior written permission. All rights reserved. For permissions contact Cryo Innovations.