Why a Cryotherapy Investment Is a Good Option for Athletes

The US Department of Health and Human Services reports that about 8.6 million sports-related injuries occur each year.¹ It may be hard to grasp for some but any time you are out in the field performing or practicing, you and your fellow athletes are at risk of getting injured.

Fortunately, lots of people who have experienced cryotherapy know how it could be a big help with pain and sprains. In addition to benefiting athletes and fitness enthusiasts, cryotherapy can prove to be a sound investment for athletes who love turning their hobbies into businesses. Keep reading to find out why a cryotherapy investment for athletes is a great idea.

Benefits of  Venturing Into a Cryotherapy Investment for Athletes

Whether you own a fitness center, spa, chiropractic center, health club, hotel, etc., investing in a cryotherapy machine can lead to additional value added to your customers and if you do it right, it can be a reliable source of income. Moreover, if you’re one of the above and an athlete, you get even more benefits from investing in a cryotherapy machine. Read on to discover more.

Making Use of Idle Capital

One of the biggest challenges stopping people from investing in cryotherapy is capital. To most, investing in a cryotherapy business may be seen as capital-intensive (a fancy word for too costly). Given the current economic situation, it’s reasonable to assume that an average person may not be able to afford to start a cryotherapy business. However, this isn't the case for athletes who oftentimes have a decent amount of idle capital, or as I like to call it, unemployed money.

This money may sit around in a bank account for years if not invested. So, investing in a cryotherapy business is one (great) way to put that idle money to work and best prepare for your great grand children’s retirement. To start, think of a cryo business as an Airbnb for your cryotherapy machine, meaning letting others use your machine when you are not using it yourself in order to get back your investment money and then some.

Better yet, clients pay per session meaning you could be making money every one to three minutes! With ready capital in place, other logistics are easy to set up. Below are some tips for setting up a cryotherapy business.

Tips for Starting a Cryotherapy Business as an Athlete

Use an Agency to Conduct Thorough Research

Research is paramount prior to launching any business. But the biggest challenge you may face is finding the time to dive into the research yourself. In this case, hiring a digital agency would be your first move. The agency will help you bring your business concept to life and make it best presentable to your consumers.

You can also consider partnering up with someone who has experience in whole-body cryotherapy; marketing experience with sports-related products and services would be a plus. Hiring another person like an expert in the medical field would also be an added advantage as it will open your business’s doors to a wider client base.

Test Cryotherapy Machines Before Committing to Purchase

Cryotherapy experiences vary from person to person and machine to machine. This is due to many things like different methods of reaching ice-cold temperatures (e.g. the use of liquid nitrogen vs electricity). Test out different cryotherapy machines and see how you like them yourself. If you want your business to succeed, it’s going to be very helpful for you to best understand what your customer experience is going to be like and the best way to do that is to be a customer yourself.

One thing that’s common at the Cryo Innovations HQ is encounters with athletes. Many athletes come to try out the XR Cryosauna before buying their own machine/starting their own cryo business.

Remember that with almost everything else and irrespective of the high costs, it is best to settle for a high-performing machine that guarantees the safety of your clients.

Choose Your Location Wisely

The location you choose impacts your start-up costs as well as the number of customers in the area.  Aim for an area with lucrative storefronts and complementary businesses such as gyms and fitness centers. It is wise to avoid areas with competing businesses that may impact sales.

Capitalize on Your Inhouse Staff

Aside from SEO (search engine marketing), networking, and other marketing strategies, your staff is an important resource for attracting and retaining customers. If they offer quality services, more clients will sign up and become repeat customers.

But, to increase their efficiency, it helps to treat each of them with a cryotherapy session. Subsequently, they will have first-hand knowledge of the experience and benefits of cryotherapy. In turn, they will find it easier to convince prospects to try the service. 

Use Your Marketing Advantages

As an athlete, you become popular over time and you gain more connections as you network with people. Connections and publicity are powerful elements when it comes to raising brand awareness and generating leads.

For instance, you are in constant contact with other athletes during training and other major events. These are ripe opportunities for you to entice your colleagues to try your cryotherapy brand. It is also easier to convince them to try membership programs since they are regular cryotherapy consumers.

So, you can use your influence and experience in using cryotherapy to persuade and convince prospects to try your brand. By using your inherent tools and resources, you will avoid basic challenges while saving time and money.

Another advantage is that a full-body cryotherapy business is easy to market because it is a popular trend in the wellness space. Combine social media and SEO strategies to gain more followers and expand your practice.

Done Right, Cryotherapy Machine Can Provide Significant Return on Investment

There are going to be some start-up costs, but when done right, you can get your return on your investment (ROI) as many industry leaders have. The market itself is growing. According to Allied Market Research, the global cryotherapy market is growing at a compound annual growth rate (CAGR) of 7.5% and will reach $392 million by 2030.²

Cryotherapy is in demand because it’s a growing niceh with a wide use. Surely, it’s not only athletes who choose to take advantage of whole body cryo. By now you’re probably aware of the many people who have tried cryo and shared their positive reviews everywhere. Some of you may also know clinical research studies around cryotherapy and benign tumors, multiple sclerosis, arthritis, dementia, Alzheimer's, atopic dermatitis, etc. The exposure to extreme cold or cryotherapy is not just a trend but a safe especially after the pandemic given how more of your new potential customers are now health conscious and possibly even aware of cryotherapy benefits.

For those (ultra rare) athletes that are new to cryo, cryotherapy sessions last for a maximum of three minutes and clients usually pay you per session. This means you could be making money several times an hour per machine. And what’s great is that if you sell membership bundles, you can get even more out of each machine.

TL;DR. Invest in an advanced cryotherapy machine with powerful safety features that not only keep you safe while helping you acheive your professional goals, but earn you additional income. You can now feel even better about sharing your love for wellness and recovery with your friends, family, and others by seemlessly creating a business around your cryotherapy machine.

Cryotherapy Machine as a No-Brainer Investment Option for Athletes

As an athlete, finding time to run a business may be the last thing on your mind. Luckily, cryotherapy is easy to break into, provided you have the cash on hand and a small team of staff to start with. Not only you others will benefit from using the cryo-chamber, but you’ll also be getting paid for having it.

Founded on facts: for peer-reviewed articles, scholarly journals, and articles cited above please see the below sources.

1. National health statistics reports https://www.cdc.gov/nchs/data/nhsr/nhsr099.pdf

2. Cryotherapy market size and industry forecast 2030 https://www.alliedmarketresearch.com/cryotherapy-market-A11930

NOTICE: Information contained within this website and in all materials, communications, or presentations by Cryo Innovations and Cryo Recovery Lounge is for informational purposes only. Whole Body Cryotherapy, infrared sauna, hyperbaric chamber, and any and all recovery methods described and/or offered by Cryo Recovery Lounge or Cryo Innovations are neither designed nor advised for treatment or cure of any illness or disease. No cryotherapy chambers (including the XR) have been tested or approved by the FDA. Please consult with your medical professional before beginning any cryotherapy or recovery method. All material contained within this site is copyrighted and may not be reproduced in any form without prior written permission. All rights reserved. For permissions contact Cryo Innovations.