HOW TO BUILD A SUCCESSFUL CHIROPRACTIC PRACTICE

1. Find the Source of New Patients

Lower back pain (LBP) is now the leading cause of disability world-wide

The last Global Burden of Disease Study linked low back pain as the main cause of over 77% of all disability conditions, making LBP the number one cause of disability in the whole world!

More than 40% of chiropractic patient visits are for the purpose of disease prevention and/or health enhancement

People are often referred to chiropractors to treat their back problems. There is strong evidence supporting that doctors of chiropractic are well sited to diagnose, treat, co-manage and manage the treatment of patients with LBP disorders [1].

Chiropractic practices are a small portion of the total out-of-pocket spending of adults on complementary practitioner visits

In 2012, 29 million adults in the U.S. paid $14.1 billion for office visits to complementary health practitioners including practitioners of acupuncture, homeopathy, naturopathy, chiropractic, and massage therapy [2]. Offering chiropractic services alone will limit your exposure to this market, so learn about becoming a multidisciplinary clinic by integrating complementary and alternative medicine therapies with your practice to capture new patients and effectively increase your market size.

In 2018, multidisciplinary clinics received 54% more new patients than DC only clinics

A multidisciplinary clinic is defined as having a practicing DC and any other complementary medicine practitioner on staff (e.g. acupuncturist, PT, LMT). In a survey of 5,000 practices conducted by the Chiropractic Economics in 2018, multidisciplinary clinics reported a 54% higher new patients/week rate compared to DC only practices [4].

Your skill in treating patients with regular adjustments can undoubtedly position you well for a comfortable career. But if you face stagnation and are looking for new paths to explore, year after year our survey demonstrates that joining forces with complementary specialists is a surefire way to expand
your practice and boost your bottom line.
— Chiropractic Economics, 2018

2. Retain Existing Patients

Define and optimize your patient visit average (PVA)

The key to growing any chiropractic practice is not just the acquisition of new patients but the retention of established patients as well. A key metric that measures the performance of your practice is the patient visit average (PVA).

Your PATIENT VISIT AVERAGE equals TOTAL PATIENT VISITS divided by TOTAL NUMBER OF PATIENTS

The industry average PVA is 16.6

Not all chiropractic practices perform the same. A patient satisfaction survey of 150 random patients concluded that the rate of return of patients to the same chiropractic office was 44% [3]. In 2018 practices welcomed an average of 9 new patients per week and saw a total of 139 patients per week with a PVA of 16.6 [4].

Learn how to increase your PVA

Even though PVA is a number, it’s best to think of it as a relationship indicator. The higher the PVA, the better your relationship with your patients. Increase your PVA and improve your relationship with your patients by doing the following:

  • Maintain a healthy level of communication with your patients. Send welcome letters, thank you and birthday cards, and follow up with them on a regular basis.

  • Pay attention to and cater to your patient’s needs. Cultivate your patient’s trust in you by educating him or her on the benefits of complimentary and alternative medicine therapies. Increasing your patient’s trust in you will create competitive advantages for your practice.

Tip: when you introduce new services, your existing patients will visit you more often and your PVA will increase.

3. Build a Better System of Care

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Integrate cold therapy with your practice and help your patients achieve greater results from chiropractic therapy

Cryotherapy (cold therapy) combined with chiropractic adjustments has proved to significantly reduce low back pain. A study of 36 subjects that applied cold therapy in addition to chiropractic adjustments, concluded that cold therapy combined with chiropractic therapy showed significant reduction in LBP [5]. Your patients might already know this and expect you to know it as well. Don’t miss out on the opportunity to give them the best treatment possible!

When your existing patients subscribe to your new services, they increase the average visit value (AVV) of your practice.

Your AVERAGE VISIT VALUE equals TOTAL REVENUE divided by TOTAL PATIENT VISITS

4. Use Search Engine and Social Media Marketing

Create new marketing packages

Successful chiropractic practices engage in effective marketing. Create email, SMS, and website marketing campaigns and advertise your new services. Adding new services will increase the traffic you receive from search engines through search engine optimization (SEO), since you will be able to include new keywords on your web pages. Create new marketing packages and attract new patients.

Promote your new services on your Social Media channels and the Internet

Your followers on social media are tired of seeing the same redundant posts. Freshen up your image, create posts about your new cryotherapy packages, educate your patients about the benefits of cryotherapy, and invite them to try it out for themselves. Social media is a great way for chiropractors to keep in touch with their patients, especially if they have an updated list of services that they offer.

Find potential patients that are currently looking for cryotherapy services

By offering cryotherapy, you can engage with new prospects on social media and the rest of the internet. You can join cryotherapy, fitness, and athletics groups online and find people interested in cryotherapy to then invite them to your practice. You can also use popular Q&A (questions and answers) websites such as YahooAnswers, Quora and Fluther to educate people and build your practice’s brand.

The more you increase your PVA and AVV, the higher your total patient revenue (TPR) will be and the more money you will make!

Your TOTAL PATIENT REVENUE equals PATIENT VISIT AVERAGE multiplied by AVERAGE VISIT VALUE

Retain your existing patients and capture new ones by offer a new trending service while increasing the quality of your chiropractic services with cryotherapy.

References:
1 - Globe G, Farabaugh RJ, Hawk C, et al. Clinical practice guideline: chiropractic care for low back pain. J Manipulative Physiol Ther 2016;39:1–22. [JMPTonline]
2 - Nahin RL, Barnes PM, Stussman BJ. Expenditures on complementary health approaches: United States, 2012. (433KB PDF) National Health Statistics Reports. Hyattsville, MD: National Center for Health Statistics. 2016.
3 - H. A. Gemmell, B. M. Hayes. Patient satisfaction with chiropractic physicians in an independent physicians' association. J Manipulative Physiol Ther. 2001;24(9):556-9. [PubMed]
4 - May, Hannah May (2018, May 25). 2018 Chiropractor Salary Survey. Retrieved from https://www.chiroeco.com/chiropractic-salary-expense-survey
5 - Zhang J, Enix D, Snyder B, Giggey K, Tepe R. Effects of Biofreeze and chiropractic adjustments on acute low back pain: a pilot study. J Chiropr Med. 2008;7(2):59–65. [PMC free article]

MEET THE XR CRYOTHERAPY SAUNA

While multidisciplinary clinics that offer complementary medical practices see higher billings compared to DC-only practices, the actual salaries and compensation of the DC tend to be lower. This makes sense since increased number of employees means a lower DC salary.

Offer an exciting new complimentary modality for your practice without having to hire any additional staff!

Our machine is designed to be the safest, most technologically advanced, and most profitable cryotherapy chamber on the market.

Offer cryotherapy to your patients and retain them. Capitalize on the hot cryotherapy industry, create fresh marketing campaigns and capture new patients with ease. Compliment your chiropractic services with cryotherapy and enhance the quality of your services. Stay ahead of the competition!

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Dr. Leonard Probe from Probe Chiropractic shares his success in cryotherapy

 
TOP CRYOTHERAPY BENEFITS

Muscle Recovery

Cryotherapy is most famous for its muscle recovery benefits. Professional athletes and fitness advocates often promote cryotherapy for recovery treatment. Some of the benefits of cryotherapy include lowered heart rates, optimized oxygen consumption and decreased inflammation, resulting in faster return to physical activity, reducing recovery time.

Skin Rejuvenation

People with skin problems like dermatitis, eczema and psoriasis have reported seeing positive results for their skin troubles by doing cryotherapy. Studies have linked cryotherapy to reduced skin abnormalities. Through reducing water loss, and improving skin hydration, cryotherapy can produce a healthier looking and feeling skin.

Reduce Inflammation

Inflammation happens when the immune system fights infection. This isn't a big issue but chronic inflammation has been linked to major health problems like dementia, diabetes, arthritis and cancer. Studies have linked cryotherapy to the reduction of overly reactive inflammation. Exposure to extreme cold temperatures constricts our blood vessels and reduces the blood flow to the inflamed areas. Cryotherapy increases the presence of anti-inflammatory proteins and reduces the cytokines levels (inflammatory proteins).

Chronic Pain

By decreasing inflammation, cryotherapy helps reduce chronic pain. Studies have shown that repeated cryotherapy treatments lowers chronic pain resulting in faster recovery, improved mobility, and less fatigue.

Symptoms of Anxiety and Depression

Repeated cryotherapy treatments can help alleviate psychological strain. People suffering from depression and anxiety, after undergoing cryotherapy, were found to have lower symptoms of anxiety and depressions with an increased positive mood.

Weight Loss

Many advocates of cryotherapy believe it supports weight loss. The extreme cold temperatures put the body in a fight-or-flight mode, forcing the body to work harder to keep warm, which in return burns calories. Cryotherapy also boosts metabolism, which helps the body burn even more calories throughout the day.

 
SAMPLE SESSION & UPGRADE PRICING *
Unlimited Session Upgrade$150
Per Session$35
UNLIMITED PACKAGE UPGRADES (RECURRING) *
Monthly Members Recurring Revenue
50 $7,500
100 $15,000
250 $37,500
500 $75,000
1000 $150,000

* These are sample numbers. Actual numbers may vary

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The experience I have had thus far with Cryo Innovations is nothing short of excellent and ultra professional. They are focused and they listen and try and help you with any glitches or issues. The product is amazing and only getting better. It is easy to use and the cabin is large enough to accommodate people without feeling boxed in... Even though we are far apart as a vendor and a user I feel like these guys are next door and they are there for you. Thanks you guys , I am proud to be your customer!
— Dr. Leonard Probe, DC | Probe Chiropractic
 
 
 

Add cryotherapy to your practice and increase your revenue!